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The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.
Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.
Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
Many of the dating brands used links to share their owned content or blogs.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.
For other brands, other top links posts also tended to share relationship advice.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
JDate only posted once, and Bumble posted the most frequently, with 50 posts.
Video on Instagram continues to be outpaced by photo.
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Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.